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  • About
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value proposition canvas

I Used a Business School Tool on My Personal Brand

  • CreatorMarketing

I used the Value Proposition Canvas from business school on my own personal brand. Here's how creatives can use it to figure out what to make.

  • October 6, 2026
boring phone

The Case for a Boring Phone as a Creative Person

  • CreatorMinimalismPersonal Development

It was a rainy day in October. There was nothing to do outside, so I picked up my phone. I looked at my Instagram feed. Then I checked my friends’ messages on Snapchat. I watched YouTube Shorts until nothing really…

  • September 1, 2026
Remove Yourself from the Noise

Remove Yourself from the Noise: Find Peace and Clarity in a Distracted World

  • CreatorMindfulnessPersonal Development

“The ability to observe without evaluating is the highest form of intelligence.” – Jiddu Krishnamurti Lately I have been using my phone a lot less than I used to. I do not have any social media, except for YouTube (which…

  • August 21, 2025
Provide value and gain Experience first

Provide value and gain Experience first. Money will follow

  • BusinessCreatorPhilosophy

It can be hard to decide whether you want to start an online business, if you expect to make money right away. Right now, I am in the early stages of my online business and Youtube channel, and I have…

  • August 9, 2025

Start here

Provide value and gain Experience first
Provide value and gain Experience first. Money will follow
reverse engineering a business
Reverse Engineering a Business: Start With the Problem
Big Five technology illustration: an industrial robotic arm and automation machinery towering over a small human figure, symbolizing how the Big Five innovations reshape business
The Big Five: What New Tech Actually Means for Business
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Mart Bergsma is a marketing student building a creative business in public, sharing weekly lessons on validation, positioning, and audience growth.

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