I Used a Business School Tool on My Personal Brand
I used the Value Proposition Canvas from business school on my own personal brand. Here's how creatives can use it to figure out what to make.
The Big Five: What New Tech Actually Means for Business
Right now, I am studying Digital Innovation at the school of commerce in the Netherlands. This minor introduced me to the Big Five, five technological developments reshaping how businesses work. We have to build a digitally innovative solution for a…
Reverse Engineering a Business: Start With the Problem
Right now I am in my third year at the school of commerce. Through my college years I have learned the basic ins and outs of marketing and sales, and the biggest shift was learning to build things backwards. Reverse…
An Introduction to Marketing: Definition, Insights, and Tips for Beginners
Over the past year I have been studying marketing at the School of Commerce. I have become a lot more interested in the subject. That is why this article gives you an introduction to marketing. First I will talk about…
