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Big Five technology illustration: an industrial robotic arm and automation machinery towering over a small human figure, symbolizing how the Big Five innovations reshape business

The Big Five: What New Tech Actually Means for Business

  • BusinessMarketing

Right now, I am studying Digital Innovation at the school of commerce in the Netherlands. This minor introduced me to the Big Five, five technological developments reshaping how businesses work. We have to build a digitally innovative solution for a…

  • September 17, 2026
reverse engineering a business

Reverse Engineering a Business: Start With the Problem

  • BusinessMarketing

Right now I am in my third year at the school of commerce. Through my college years I have learned the basic ins and outs of marketing and sales, and the biggest shift was learning to build things backwards. Reverse…

  • September 10, 2026

An Introduction to Marketing: Definition, Insights, and Tips for Beginners

  • Marketing

Over the past year I have been studying marketing at the School of Commerce. I have become a lot more interested in the subject. That is why this article gives you an introduction to marketing. First I will talk about…

  • April 23, 2024

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Provide value and gain Experience first
Provide value and gain Experience first. Money will follow
reverse engineering a business
Reverse Engineering a Business: Start With the Problem
Big Five technology illustration: an industrial robotic arm and automation machinery towering over a small human figure, symbolizing how the Big Five innovations reshape business
The Big Five: What New Tech Actually Means for Business
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Mart Bergsma is a marketing student building a creative business in public, sharing weekly lessons on validation, positioning, and audience growth.

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